We are looking for a qualified Digital Marketing to join our IT team.
Position title: Digital Marketing
Experience: 0 – 3 years
Job Type: Full-time
Location: Pune
Responsibilities:
Manage all paid search campaigns on Google, Yahoo, and Bing, as well as other search and display marketing engines.
Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, Social media, email and other digital channels
Write and optimise content for the website and social networking accounts such as Facebook and Twitter
Work on SEO of the website pages.
Develop and manage digital marketing campaigns
Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition- including responsibility for the landing page, funnel optimization (working with revenue and product teams) to improve the relevance and improve conversion rates.
This individual should be analytical and detail-oriented and will be responsible for the creation, set-up, and execution and optimization of various ads and campaigns.
Implementing campaigns using a structure and strategy that best suits business and goal.
Track and analyse website traffic flow and provide regular internal reports
Performing keyword research and writing ad copy.
Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites while maintaining a strong ROI for every stakeholder’s marketing budget
Communicate with the stakeholder on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance
Staying informed with the Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, Bing, etc.)
Traffic ad campaigns and builds on ad serving platforms.
Conduct A/B tests in ads to understand contributing factors that drive the business forward.
Monitor and analyze advertising trends, make optimizations recommendations.
A strong candidate will be hungry to learn and excited to take on new projects and opportunities.
Requirements:
Experience as a Digital Marketing Manager
Experience in developing and implementing digital marketing strategies
Good knowledge of all different digital marketing channels
Good knowledge and experience with online marketing tools and best practices
Hands-on experience with SEO, Google Analytics and CRM software
Familiarity with web design
Sense of ownership and pride in your performance and its impact on a company’s success
